Online Product Management with AI course

In the first week, participants are introduced to the bootcamp and receive a comprehensive overview of the fundamentals of product management. They learn about central tools such as Confluence and Notion, which are essential for organization and documentation in product management. Furthermore, they develop a deep understanding of the role of the Product Manager in Product-Led Organizations and learn the first steps for developing a clear product vision. This week lays the foundation for the subsequent modules by establishing a common base and familiarizing participants with the necessary tools and mindsets for product development.

In week 2, participants move from the fundamentals to high-level strategic planning. They learn to design a compelling product vision and an actionable product strategy to guide development. This week also introduces technical innovations and covers AI fundamentals as well as the art of prompt design for generative AI. Finally, participants begin the discovery phase by exploring user-centered design and the fundamentals of UX design within the product lifecycle.

In Week 3, participants dive deep into user research to lay the foundation for successful product development. They acquire methods for conducting effective user research, with a particular focus on avoiding bias and on structured planning. They also learn how to derive concrete actions from the user data collected. This week is crucial for developing a comprehensive understanding of user needs.

In Week 4, participants focus intensively on conducting and analyzing usability tests. They learn how to effectively create user flows, wireframes, and prototypes in order to use them in structured tests and evaluate the product’s usability at an early stage. The emphasis is on gathering valuable feedback through these tests to support the product’s iterative improvement. Participants are also trained to interpret results and translate them into concrete action steps for further technical development.

Week 5 focuses on the soft skills that are critical to product success. Participants dive deeper into stakeholder management and the importance of psychological safety within teams. The curriculum covers essential communication skills, including presentation techniques, facilitating efficient meetings, and fostering a healthy feedback culture. In addition, the week addresses the practical and ethical implications of modern technology through AI tools for product managers, as well as a deep dive into responsible AI and ethics.

In Week 6, participants deepen their skills in planning and organizing product development. A central focus is on creating strategic roadmaps and prioritizing features. Participants learn how to manage user stories and Product Requirements Documents (PRDs). They also receive an in-depth introduction to Jira in order to track and manage development work and effort estimations. This ensures clear communication of development plans to all stakeholders. Finally, the topic of Scrum ceremonies serves as a bridge to the upcoming Agile week.

In Week 7, participants receive a comprehensive introduction to agile methods such as Scrum, Kanban, and Lean. They learn how these flexible and iterative approaches are applied to make the development process more efficient. In an interactive Scrum simulation workshop, they experience the practical workflows of agile ways of working. Participants also learn to critically compare agile methods with traditional approaches.

Week 8 bridges the gap between management and technology. Participants gain a fundamental understanding of software architecture and team dynamics, including the definitions of “Ready” (DoR) and “Done” (DoD). A strong focus is placed on data: participants learn how to define and measure OKRs and KPIs, explore agile reporting, and receive an introduction to industry-standard tools such as Adobe and Google Analytics to make data-driven decisions.

In Week 9, participants learn how to translate vague user needs into concrete requirements using advanced frameworks. The centerpiece is a two-day AI-powered design thinking workshop. Participants master visual mapping techniques to align team understanding, including the creation of user personas, user journey mapping, and user story mapping.

Week 10 prepares product managers for the unpredictable nature of the market. Participants develop skills to overcome obstacles, mitigate risks, and measure progress under pressure. Technical decision-making is reinforced through an introduction to A/B testing, while the broader “art of decision-making” is explored to help participants confidently handle release decisions and complex communication challenges.

In Week 11, participants prepare for a successful market launch. They learn how to develop go-to-market and launch strategies, as well as define pricing and monetization models. A key focus is on product storytelling to create compelling narratives for the product. Additionally, they address post-launch activities and the ongoing tracking of KPIs to ensure long-term market success and respond quickly to changes.

In Week 12, participants deepen their knowledge in advanced areas of product management. They engage more intensively with complex organizational design and problem-solving methods. A particular focus is on servant leadership, influencing, and people management. Additionally, regulatory requirements and compliance topics are covered. The week is further enhanced with expert guidance on advanced use of Jira workflows and Confluence processes.

Week 13 focuses on the complexity of maintaining and evolving sophisticated products. Participants explore the realities of quality assurance (QA), user acceptance testing (UAT), and strategies for managing legacy products and technical debt. The week also turns to the future of interaction, teaching ecosystem and platform thinking specifically for AI, as well as the unique challenges of designing AI experiences.

In Week 14, participants actively prepare for their professional future. They identify different Product Management specializations and develop their personal branding as a product manager. Participants refine their negotiation skills and receive a guide for the first 90 days in a new role. They also learn strategies to stay informed in the fast-paced product world and to build a successful long-term career.

In the final two weeks, participants apply all the methods learned throughout the course to successfully complete their personal capstone project. This phase is designed to consolidate the entire learning process and demonstrate the principles acquired in a real-world scenario. Participants prepare the presentation of their results and reflect on the entire development process. The course concludes with a final presentation and feedback session, where a market-ready product concept is showcased.