AI Powered Marketing Bootcamp

In the first week, we'll delve into the fundamentals of AI. Topics and objectives this week include:

• How do chatbots and AI in general work?
• How do different AIs differ?
• How do I ask a bot questions to get the best results?
• Which AI tools can I use to create compelling texts and presentations, realistic images, videos, and music using text commands?

By the end of the week, you'll know and be proficient in the most important and up-to-date AI tools, enabling you to create agency-level creatives.

In the second week, we'll create a website using the popular CMS WordPress and AI. This week's topics and goals are:

• How exactly do websites work?
• How do I install WordPress, where, and how do I configure it?
• How can I quickly create a WordPress site using AI?
• How can I quickly create a standalone website in just a few minutes using AI?

By the end of the week, you'll have a finished, professional-looking website – created with WordPress and AI, without writing a single line of code.

In the third week, we'll be promoting our website for the first time – using search engine optimization (SEO). This means ensuring our site ranks as high as possible in search results when someone Googles a term related to our offerings. This week's topics and goals are:

• What exactly is SEO, and how does it differ from paid advertising?
• How do I ensure Google and other search engines understand precisely what my site is about?
• How do I make my website attractive to Google and other search engines so they rank my site higher than my competitors'?
• How do I technically optimize my website to avoid unpleasant surprises?
• How do I optimize my site so that chatbots like ChatGPT mention my site when someone asks a relevant question?

By the end of the week, your website will be technically and content-wise structured so that Google and other search engines can understand it, categorize it, and display it for the right search queries.

In week four, we'll be promoting our website for the first time with paid search engine advertising – Google Ads. While SEO is free, with Google Ads we have to pay for every click. This week's topics and goals are:

• What exactly is Google Ads and how does it fundamentally differ from SEO?
• How does the auction principle behind Google Ads work and how is the price per click determined?
• How do I research the right keywords to bid on?
• How do I write ad copy that generates clicks and simultaneously appeals to the right audience?
• How do I set up a campaign so that my budget is used effectively and I don't waste money?

By the end of the week, you'll be able to independently set up and optimize a Google Ads campaign and drive targeted traffic to your website.

In week five, we'll focus on building a sustainable social media presence – with a well-thought-out content strategy and the support of AI. A successful social media presence isn't a matter of chance, but rather the result of planning and a systematic approach. This week's topics and goals are:

• Which platforms are right for my offerings and target audience – and which can I safely ignore?
• How do I develop a content strategy that I can maintain long-term?
• How do I use AI to quickly and professionally produce ideas, texts, images, and Reels?
• How do I plan and automate my posts so that social media doesn't become a full-time job?
• How do I measure whether my content is truly making an impact?

By the end of the week, you'll have a working content plan and the tools to manage your channel consistently and efficiently.

In week six, we'll be looking at paid advertising on Facebook and Instagram – meta ads. Unlike Google Ads, this form of advertising doesn't target people who are actively searching, but rather specifically addresses the right people before they even know they need our offer. This week's topics and goals are:

• How does the meta algorithm work, and how can I use it to my advantage?
• How do I precisely define my target audience – based on interests, behavior, and demographics?
• What ad formats are available, and when should I use which one?
• How do I use AI to create compelling creatives – images, videos, and text – that stop people in their feeds?
• How do I analyze the results and optimize ongoing campaigns?

By the end of the week, you'll be able to independently set up meta campaigns that attract new people to your offer and generate measurable revenue.

In week seven, we'll make our work so far measurable – with web analytics and conversion tracking. Because advertising, SEO, and social media without a solid data foundation is like driving blindfolded. This week's topics and goals are:

• What exactly is a conversion, and which events on my website are truly relevant?
• How do I correctly set up Google Analytics 4, and what do the most important reports show me?
• How do I connect my website to Google Ads and Meta Ads so I know exactly which campaign was successful?
• What is Google Tag Manager, and why is it the heart of a clean tracking setup?
• How do I identify where visitors leave my website, and how do I fix these weaknesses?

By the end of the week, you'll have a complete tracking setup that provides clear answers for every campaign and every channel – and you'll never be left in the dark again.

In the eighth and final week, we bring everything together. In the final project, you'll apply all the knowledge from the previous weeks to a real-world case study – your own website, your own offering. This week's topics and goals are:

• How do I develop a holistic online marketing strategy that effectively combines SEO, Google Ads, social media, and meta ads?
• How do I prioritize measures when budget and time are limited?
• How do I present my setup, strategy, and initial results convincingly?
• What are the next steps after the course – what makes the most sense for me?

By the end of this week, you won't just have knowledge – you'll have a complete, functioning online marketing setup for your own project and the tools to continue developing it.